LPGA Star Christie Kerr joins Life Fitness Team of Professional Athletes |
SCHILLER PARK, Ill. – Oct. 5, 2006 – Life Fitness, the global leader in fitness equipment, has entered into an agreement with LPGA golfer Cristie Kerr as marketing partner for the Life Fitness brand. Number one American golfer and ranked fourth in the world, Kerr represents a new line of female professional athletes to align with Life Fitness.
“I’m proud to be associated with Life Fitness, the finest brand of fitness equipment in the world,” said Kerr. “Superior equipment off the course is essential to help me perform at my best level on the course.”
With the help of Cristie Kerr, Life Fitness launches several new products into the commercial marketplace, including the innovative Summit Trainer and the dynamic new E 3 Integrated LCD System with Touch Screen Technology.
Equipment makers such as Life Fitness are constantly focusing on partnerships and products that help clubs attract and retain membership. To meet the continual rise of female customers within the health club industry, Life Fitness has turned its research and development team towards the generation of new and innovative machines that address the needs of both men and women.
The Summit Trainer is an example of such a machine and relationships with star female athletes help Life Fitness connect with a broader-base of health club goers and compliment existing athletes, such as Lonie Paxton and Roy Oswalt, who support Life Fitness and Hammer Strength brands.
“Signing athletes of the caliber of Cristie Kerr help us to introduce our brand to a whole new world of female golfers and amateur athletes,” said Jay Megna, executive vice president/general manager for Life Fitness. “Life Fitness has grown as a preferred choice of professional athletes and we wanted to show how the loyalties extend in women’s professional sports as well as men’s. Also, Cristie has been a longtime user of our machines and seemed a natural fit as an identity of our brand. With the growing number of women who are becoming members of health clubs, we see relationships with such star female athletes as Cristie Kerr as building long-lasting connections to those who use our equipment.”
About Life Fitness
Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for nearly 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.
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Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corp.
Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com
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