Life Fitness Tunes Into Koss Earbuds To Enhance Entertainment Offering |
SCHILLER PARK, Ill. (Oct. 16, 2008) – Life Fitness continues to marry entertainment and exercise by partnering with the headphone experts at Koss® Stereophones to deliver a simple audio solution for its entertainment products. The new Life Fitness™ by Koss Earbuds make it easy to enjoy music and video content on Life Fitness equipment.
Since the launch of its Elevation Series™ cardio products, Life Fitness continues to lead the industry in creating entertainment and motivational technologies to keep exercisers engaged in their workout. This sophisticated line of products offers a number of audio and video features including TV; seamless iPod® integration; FM radio and a Virtual Trainer that gives exercisers auditory cues.
“This partnership with Koss lets our customers give their members and guests what they need for their workout,” said John Stransky, president of Life Fitness. “It’s a hassle-free solution for the customer and the exerciser.”
The Life Fitness by Koss Earbuds join the Virtual Trainer Web Site (www.virtualtrainer.lifefitness.com) and Life Fitness USB wristband in accessorizing the entertainment and motivational tools available through the company’s Elevation Series. The new earbuds will be available to customers at fitness facilities around the country in January. The earbuds feature 60-20,000 Hz frequency response and are compatible with standard 3.5mm plugs.
About Life Fitness
Life Fitness, a division of Brunswick Corporation (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.
For more information about Koss Stereophones visit www.koss.com.
Life Fitness and Lifecycle are registered trademarks of Brunswick Corp. Elevation Series, Engage, Inspire, Achieve, and Workout Landscape are trademarks of Brunswick Corp.
iPod is a registered trademark of Apple Inc.
Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com
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