Life Fitness Takes Exercise to New Heights with Elevation Series New Line of Cardio Products Delivers Sophisticated Design, Entertainment Features

SCHILLER PARK, Ill, October 11, 2007 – At Club Industry 2007, Life Fitness introduces its most sophisticated line of cardiovascular equipment to date – the Elevation™ Series – an inspired lineup of engaging products. The launch of the Elevation Series delivers a newly designed 95T Treadmill and 95X Elliptical Cross-Trainer, featuring the company’s latest entertainment and motivational technologies.

Each product in the Elevation Series is offered with three new, unique options – the Engage™, Inspire™ and Achieve™ consoles. The Engage console features a 15-inch LCD touch screen with integrated TV, while the Inspire console offers a 7-inch LCD touch screen. Both include seamless iPod® integration; USB connectivity to create, track and store workout information; a Virtual Trainer; and vibrant Workout Landscape™ Perspectives. Users also can view iPod-delivered video content from the Engage console’s integrated screen, or from the Inspire console through an optional 17-inch Attachable TV. The Achieve console features an easy-to-use amber LED display, and the six most commonly used Life Fitness workouts.

“Exercisers work out on our products for a number of reasons; including performance, fitness and overall health,” said Bob Quast, vice president of product management for Life Fitness. “We feel the Elevation Series offers the most innovative entertainment and motivational options with the best industrial design in the industry to keep customers and exercisers moving ahead.”

Life Fitness poured 30 years of research and development into the design of the Elevation Series and conducted extensive one-on-one interviews with customers and users worldwide in designing the equipment’s comprehensive new features. As beautiful as they are dynamic, the Elevation Series products also present sophisticated, sculptural forms, and a clean silver and gray color palette.

Seamless iPod Integration
It seemed only natural that the leader in fitness equipment be first to provide seamless iPod integration. This compatibility, standard on the Engage and Inspire consoles, makes it possible for iPod users to plug in and charge their iPods, control their iPod playlists from the console, and watch iPod-delivered video content. Users plug their headphones directly into the console, while safely storing their player in the iPod holding tray.

Training Assistance in a Flash
To further personalize the workout experience, the Engage and Inspire consoles of the Elevation Series feature a USB port, which enables users and trainers to create and save pre-set workouts and track the user’s progress. Customized workouts can be stored on a USB stick and plugged directly into the console to view and select the user’s workout program on the equipment’s integrated LCD screen. Exercise results can be saved to the USB stick at the end of the workout.

“The USB port enables exercisers to get on and go,” Quast said. “Once they select their pre-set workout, the equipment automatically reads their settings and begins their program without the need for any data entry. And it gives trainers a chance to easily follow their client’s progress and provide customized workouts.”

Customers also can use the USB port to upload future software upgrades to the Engage and Inspire consoles.

Life Fitness Virtual Trainer – the Face of the Future
Life Fitness recognized the growing need to provide ongoing workout support for a broader range of exercisers. Now both the Engage and Inspire consoles provide exercisers with a unique tool at their fingertips – the Life Fitness Virtual Trainer – to motivate and educate over the duration of their workout.

The Virtual Trainer takes the intimidation out of beginning a new workout and provides ongoing encouragement. With the push of a button, users can select a male or female trainer who appears on the integrated LCD screen and advises the user on every aspect of the workout, from describing workout programs to updates on workout progress.

Workout Landscape Perspectives
The Engage and Inspire consoles also feature the visually appealing Workout Landscape Perspectives, which enable exercisers to select one of three motivating landscapes during their workout – Mountain, 400 Meter Track or 5K Nature Trail. Users can make on-the-fly perspective changes by pressing the designated button on the LCD screen.

For more information on the Elevation Series, call 1-800-634-8637.

About Life Fitness
Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for nearly 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.

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Life Fitness, Elevation Series, Engage, Inspire, Achieve, Workout Landscape Perspectives, and Lifecycle are trademarks and/or registered trademarks of Brunswick Corp.

iPod is a registerd trademark of Apple Inc.

Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com

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